mou | mu |

adjective (French)

1. m (f molle) soft to the touch ( ’tissu, tige’’)

Founded in London in 2002, mou is the internationally recognised label for premium,
handcrafted shoes and accessories in luxurious natural fibres. Unique and sensually
soft, mou styles are loved by fans for their pared-down, back-to-nature feel.

Inspired by the wilds of nature and a spirit of adventure, we use the highest quality
natural fibres such as sheepskin, calfskin, goatskin, antelope and lambskin, all
carefully selected for their natural beauty, softness and durability. Ethical and
environmentally-friendly production and sourcing is our priority. Combining design
innovation with traditional hand-craft manufacturing techniques, we maximise the
natural beauty of leathers in the collection, creating unique and timeless styles for
women, men and children.



Shelley Tichborne was born and raised in Wellington, New Zealand. After studying film and literature at VUW University, she travelled extensively and began a career in the media, working in ad agencies both in the UK and abroad. In 2002 she quit her career to found mou. Her vision was to create a luxury lifestyle brand using only the highest quality natural materials from ethical and sustainable sources.

Starting out in Notting Hill’s Portobello Road, the fledgling brand soon gained a cult following for its eclectic and luxurious back-to-nature vibe, attracting orders from prestigious stores in the UK and abroad.

Today, mou is sold internationally through selected stores and has a loyal fan-base including Gwyneth Paltrow, Penelope Cruz, Sienna Miller and Sarah Jessica Parker. As a designer, Shelley takes inspiration from her travels, architecture, music, film, art, design and from the vibrancy of London. She regularly visits markets and vintage stores to hunt out new treasures and find inspiration for the next mou collection. Shelley lives in Kensal Rise, London with her family.