BOSTON,
1949.
Born from the U.S. Rubber Company, a pioneer in rubber footwear, PRO-KEDS was created to meet the needs of a new generation of athletes.
PRO-KEDS SOON
BECOME LEGENDARY
and worn by some of the greatest legends: Kareem Abdul-Jabbar, Pete Maravich, Magic Johnson, and a young Michael Jordan. PRO-KEDS stepped onto the court for five NBA championship runs with the Minneapolis Lakers (now L.A. Lakers). The New York Jets’ Super Bowl win. Manolo Santana’s Grand Slam triumphs.
IN THE ’70s, PRO-KEDS MOVED FROM THE COURTS TO THE STREETS OF NEW YORK
where a new culture was born between the concrete and the rhythm of the Big Apple. PRO-Keds became a symbol of streetwear and personal expression, turning into a must-have for a young Biggie Smalls and the emerging hip-hop movement.
ALMOST 80 YEARS LATER, PRO-KEDS IS BACK.
being a PRO doesn’t just mean mastering sports, it means living with authenticity and determination, even away from the spotlight. PRO KEDS honours those who pursue their passions with the grit of great athletes.
OUR STORY CONTINUES…
PRO-KEDS UNITE TRADITION AND INNOVATION
through an excellent production process, blending craftsmanship with the use of high-quality materials worked with precision.
featured in select models, it fuses multiple components into a single vulcanised sole, enhancing durability and comfort, fully embodying our commitment to innovation.