An American story
The story of Blauer is linked to the American dream.
Founded in Boston by Louis Blauer in 1936, the company started producing its own garments in the fifties. The light grey waterproof jacket it developed was soon adopted by the army, the marines and the air force.
Research into materials, solutions and cuts for garments for both men and women led the firm to become universally recognized as the best manufacturer of uniforms for public services. It retains this position of leadership today.
In 2001, the Italian fashion holding company FGF Industry signed a licensing agreement with Blauer to introduce the brand into the fashion market.
In 2017, FGF acquired 50% of the brand.
Blauer USA is the clothing brand that treasures and renews the tradition of American outerwear. Founded in Boston in 1936 to supply technical garments to the police, the navy and other military corps, today Blauer reinterprets the concept of uniform for the fashion market, to suit men and women that are independent, cosmopolitan and sensitive to quality, authenticity and performing materials.
4 segments to our FW24 collection
